Differential Games in Marketing is popular PDF and ePub book, written by Steffen Jørgensen in 2012-12-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Differential Games in Marketing can be Read Online from any device for your convenience.
Differential Games in Marketing Book PDF Summary
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.
Detail Book of Differential Games in Marketing PDF
- Author : Steffen Jørgensen
- Release : 06 December 2012
- Publisher : Springer Science & Business Media
- ISBN : 9781441989291
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 8,9 Mb
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