Dictionary of Marketing Communications is popular PDF and ePub book, written by Norman A. P. Govoni in 2004, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Dictionary of Marketing Communications can be Read Online from any device for your convenience.

Dictionary of Marketing Communications Book PDF Summary

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.

Detail Book of Dictionary of Marketing Communications PDF

Dictionary of Marketing Communications
  • Author : Norman A. P. Govoni
  • Release : 30 September 2024
  • Publisher : SAGE
  • ISBN : 0761927719
  • Genre : Business & Economics
  • Total Page : 260 pages
  • Language : English
  • PDF File Size : 16,8 Mb

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