Developing Business Strategies is popular PDF and ePub book, written by David A. Aaker in 1988-04-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Developing Business Strategies can be Read Online from any device for your convenience.
Developing Business Strategies Book PDF Summary
``An exceptional tool for the challenges facing today's corporate planner. It should be read by every manager involved in planning and strategy.'' --Robert R. Lindberg Vice-President, Corporate Development Transamerica Corporation Shows managers how to anticipate market trends, threats, and opportunities, and how to develop strategies that can help their companies respond and grow. Thoroughly revised from the acclaimed 1984 edition, with over 50% new material, the 2nd edition emphasizes a market-responsive approach to creating strategies that any business manager can use to generate effective strategic options in today's constantly changing marketplace. New chapters cover external analysis, customer analysis, competitor analysis, and developing strategy in mature or stagnant markets, and there is expanded coverage of sustainable competitive advantages (SCA).
Detail Book of Developing Business Strategies PDF
- Author : David A. Aaker
- Release : 14 April 1988
- Publisher : Unknown
- ISBN : UVA:X001687647
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 21,7 Mb
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