Devaluation and Pricing Decisions is popular PDF and ePub book, written by Douglas Hague in 2022-02-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Devaluation and Pricing Decisions can be Read Online from any device for your convenience.
Devaluation and Pricing Decisions Book PDF Summary
First published in 1974, Devaluation and Pricing Decisions is based on case studies of the export pricing decisions made by nineteen major British companies after the 1967 devaluation.The aim was to look in detail at the decisions that major British firms took after devaluation and to see how they had responded to this major change in government policy. This book shows how far the firms had anticipated the devaluation; what company objectives were at that time and what changes in these objectives, or in pricing and marketing policies, were made to take advantage of new opportunities for exporting and for import substitution. The researchers also examined the actual process of decision making to find what information was available to the decision makers and how they used it. The book is directed to businessmen taking decisions on export prices and marketing in the world of today where foreign exchange rates change frequently. It is also directed towards those responsible for shaping national economic policy. For students of economics, it represents a study showing, in considerable detail, how a number of businesses responded to the 1967 devaluation.
Detail Book of Devaluation and Pricing Decisions PDF
- Author : Douglas Hague
- Release : 10 February 2022
- Publisher : Routledge
- ISBN : 9781000534160
- Genre : Business & Economics
- Total Page : 347 pages
- Language : English
- PDF File Size : 21,9 Mb
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