Deceptive Advertising is popular PDF and ePub book, written by Jef Richards in 2013-12-16, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Deceptive Advertising can be Read Online from any device for your convenience.
Deceptive Advertising Book PDF Summary
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Detail Book of Deceptive Advertising PDF
- Author : Jef Richards
- Release : 16 December 2013
- Publisher : Routledge
- ISBN : 9781135436940
- Genre : Language Arts & Disciplines
- Total Page : 259 pages
- Language : English
- PDF File Size : 18,5 Mb
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