Data Mining Techniques in CRM is popular PDF and ePub book, written by Konstantinos K. Tsiptsis in 2011-08-24, it is a fantastic choice for those who relish reading online the Mathematics genre. Let's immerse ourselves in this engaging Mathematics book by exploring the summary and details provided below. Remember, Data Mining Techniques in CRM can be Read Online from any device for your convenience.
Data Mining Techniques in CRM Book PDF Summary
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Detail Book of Data Mining Techniques in CRM PDF
- Author : Konstantinos K. Tsiptsis
- Release : 24 August 2011
- Publisher : John Wiley & Sons
- ISBN : 9781119965459
- Genre : Mathematics
- Total Page : 288 pages
- Language : English
- PDF File Size : 15,5 Mb
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