Customer Engagement in Theory and Practice is popular PDF and ePub book, written by Katarzyna Żyminkowska in 2019-02-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Engagement in Theory and Practice can be Read Online from any device for your convenience.
Customer Engagement in Theory and Practice Book PDF Summary
Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation. The author explores the notion of customer engagement by analysing empirical data compiled from firms operating in the consumer goods and services sectors, as well as from the consumers themselves. An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
Detail Book of Customer Engagement in Theory and Practice PDF
- Author : Katarzyna Żyminkowska
- Release : 27 February 2019
- Publisher : Springer
- ISBN : 9783030116774
- Genre : Business & Economics
- Total Page : 175 pages
- Language : English
- PDF File Size : 17,5 Mb
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