Culturematic is popular PDF and ePub book, written by Grant David McCracken in 2012, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Culturematic can be Read Online from any device for your convenience.
Culturematic Book PDF Summary
McCracken (Chief Culture Officer: How To Create a Living, Breathing Corporation) defines a "culturematic" as "a little machine for making culture" and a "what if" tool. They are small, cheap, open-ended, broadly focused experiments designed to uncover "ideas we can't possibly guess we need" and to generate a range of options. These experiments allow companies, marketers, innovators, and individuals to adapt to constant change and examine options with little risk or expense. Many will fail, but some will scale up. McCracken describes several successful culturematics, discusses the theory behind them, and includes instructions on how to tailor these experiments to specific industries, as well as how to use them personally for improvement or self-discovery and what they can mean to corporations. He makes clear the differences between culturematics and stunts or pranks and maintains a website (culturematic.com) in support of ongoing conversation on the subject. Verdict Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives.-Rachel Owens, Daytona State Coll. Lib., FL(c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Detail Book of Culturematic PDF
- Author : Grant David McCracken
- Release : 01 October 2024
- Publisher : Harvard Business Press
- ISBN : 9781422143292
- Genre : Business & Economics
- Total Page : 306 pages
- Language : English
- PDF File Size : 20,8 Mb
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