Culture Gender and Entrepreneurial Innovation UM Press is popular PDF and ePub book, written by Aida Idris in 2014-02-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Culture Gender and Entrepreneurial Innovation UM Press can be Read Online from any device for your convenience.
Culture Gender and Entrepreneurial Innovation UM Press Book PDF Summary
The book examines three issues in entrepreneurship that are often overlooked yet powerful when taken together. The first is the way people learn gender roles and how this in turn affects their entrepreneurial behavior. The second are differences between two major population groups in Malaysia, the Malays and the Chinese, specifically in terms of their respective levels of societal masculinity. The third is entrepreneurial innovation. By combining these topics and examining how they apply to a sample of Malaysian women entrepreneurs, the author produces genuinely new, insightful and occasionally counter-intuitive findings such as Malay women entrepreneurs’ lower level of uncertainty avoidance compared to Chinese women entrepreneurs. Another intriguing discovery is her radical overhaul of the construct of ego orientation, which gives a new angle on the old idea of entrepreneurs as people who are different from the rest of us. In all, the study poses some challenges to long-standing but infrequently tested ideas about the nature of entrepreneurs and their behavior.
Detail Book of Culture Gender and Entrepreneurial Innovation UM Press PDF
- Author : Aida Idris
- Release : 03 February 2014
- Publisher : The University of Malaya Press
- ISBN : 9789674880712
- Genre : Business & Economics
- Total Page : 83 pages
- Language : English
- PDF File Size : 17,5 Mb
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