Cultural Tourism and Heritage in Northern Portugal is popular PDF and ePub book, written by Clara Sarmento in 2020-07-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cultural Tourism and Heritage in Northern Portugal can be Read Online from any device for your convenience.
Cultural Tourism and Heritage in Northern Portugal Book PDF Summary
This book presents a narrative of both an opportunity and a challenge. The opportunity is to develop routes of cultural tourism in the North of Portugal, while empowering and engaging communities in the protection of their cultural heritage. The challenge is promoting sustainable tourism, with an impact on economic growth, poverty reduction, environmental protection and the preservation of authenticity in culture and heritage. This book appears at a pivotal moment, given the increased interest for the use of literature, arts, crafts, heritage, and traditions, as well as tangible and intangible cultural products, to promote places and destinations, while safeguarding the identity of social-cultural territories. The current cultural turn in tourism and related research methodologies has led to the development of business strategies where culture and creativity play a relevant role in the branding of competitive cities, regions and countries, using innovation and technology to promote their international image.
Detail Book of Cultural Tourism and Heritage in Northern Portugal PDF
- Author : Clara Sarmento
- Release : 20 July 2020
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527556836
- Genre : Business & Economics
- Total Page : 279 pages
- Language : English
- PDF File Size : 18,7 Mb
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