Cruise Business Development is popular PDF and ePub book, written by Alexis Papathanassis in 2016-04-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cruise Business Development can be Read Online from any device for your convenience.
Cruise Business Development Book PDF Summary
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Detail Book of Cruise Business Development PDF
- Author : Alexis Papathanassis
- Release : 20 April 2016
- Publisher : Springer
- ISBN : 9783319273532
- Genre : Business & Economics
- Total Page : 278 pages
- Language : English
- PDF File Size : 17,6 Mb
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