Critical Thinking for Marketers Volume II is popular PDF and ePub book, written by David Dwight in 2016-12-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Critical Thinking for Marketers Volume II can be Read Online from any device for your convenience.
Critical Thinking for Marketers Volume II Book PDF Summary
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation and causation; the meaning of what a “concept” is and why it is critical for marketers to develop good concept definitions (e.g., “What is customer satisfaction?”); why the 18th century Scottish philosopher David Hume is relevant to marketers today; and the impact that behavioral economics is having on how marketers do their job. Section II, Cognitive Biases and Their Importance, talks about recent discoveries in cognitive psychology and neuroscience that have relevance to marketers. You’ll learn that marketers need to be aware of their own cognitive biases and irrational thinking processes, which often lead to making bad decisions, and that the retail and business customers we market to are not as rational as we may think and hope they are. Finally, Section III, Conclusions, draws on both Volumes I and II to summarize the book’s primary messages with helpful hints on applying your new tools and making better marketing decisions.
Detail Book of Critical Thinking for Marketers Volume II PDF
- Author : David Dwight
- Release : 02 December 2016
- Publisher : Business Expert Press
- ISBN : 9781631576713
- Genre : Business & Economics
- Total Page : 109 pages
- Language : English
- PDF File Size : 15,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Critical Thinking for Marketers Volume II by David Dwight, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.