Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment is popular PDF and ePub book, written by Rob Salkowitz in 2012-06-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment can be Read Online from any device for your convenience.
Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment Book PDF Summary
The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
Detail Book of Comic Con and the Business of Pop Culture What the World s Wildest Trade Show Can Tell Us About the Future of Entertainment PDF
- Author : Rob Salkowitz
- Release : 22 June 2012
- Publisher : McGraw Hill Professional
- ISBN : 9780071797030
- Genre : Business & Economics
- Total Page : 343 pages
- Language : English
- PDF File Size : 7,6 Mb
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