Creative Library Marketing and Publicity is popular PDF and ePub book, written by Robert J. Lackie in 2015-09-17, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Creative Library Marketing and Publicity can be Read Online from any device for your convenience.
Creative Library Marketing and Publicity Book PDF Summary
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Detail Book of Creative Library Marketing and Publicity PDF
- Author : Robert J. Lackie
- Release : 17 September 2015
- Publisher : Rowman & Littlefield
- ISBN : 9781442254220
- Genre : Language Arts & Disciplines
- Total Page : 206 pages
- Language : English
- PDF File Size : 11,5 Mb
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