Creative Context is popular PDF and ePub book, written by Nissim Otmazgin in 2020-04-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Creative Context can be Read Online from any device for your convenience.
Creative Context Book PDF Summary
The purpose of this volume is to broaden scholars' analytical perspective by placing the creative industries in frameworks that compare and contrast them with other kinds of entities, organizations, and social forms that mix creativity and production. In other words, this volume aims to set out an emerging agenda for the study of creativity in the cultural and media industries. Although this work focuses on the media and cultural industries, they are investigated in the context of other groups and organizations connecting forms of creativity with an explicit emphasis on turning ideas into concrete practices and products. The originality of this book lies in (1) presenting a comparative and interdisciplinary perspective that develops a new framework and analytical concepts to understand the notion of creativity in the media and cultural industries, and (2) providing a series of fresh empirically based studies of the process of creativity in fields such as advertising, fashion, animation, and pop culture. This comparative move is taken in order to generate new insights about the particular features of the creative industries and new questions for future analysis.
Detail Book of Creative Context PDF
- Author : Nissim Otmazgin
- Release : 23 April 2020
- Publisher : Springer Nature
- ISBN : 9789811530562
- Genre : Business & Economics
- Total Page : 180 pages
- Language : English
- PDF File Size : 20,9 Mb
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