Creating the Nisei Market is popular PDF and ePub book, written by Shiho Imai in 2010-08-11, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Creating the Nisei Market can be Read Online from any device for your convenience.
Creating the Nisei Market Book PDF Summary
In 1922 the U.S. Supreme Court declared Japanese immigrants ineligible for American citizenship because they were not "white," dismissing the plaintiff’s appeal to skin tone. Unable to claim whiteness through naturalization laws, Japanese Americans in Hawai‘i developed their own racial currency to secure a prominent place in the Island’s postwar social hierarchy. Creating the Nisei Market explores how different groups within Japanese American society (in particular the press and merchants) staked a claim to whiteness on the basis of hue and culture. Using Japanese- and English-language sources from the interwar years, it demonstrates how the meaning of whiteness evolved from mere physical distinctions to cultural markers of difference, increasingly articulated in material terms. Nisei consumer culture demands examination because consumption was vital to the privilege-making process that spilled over into public life. Although economically motivated, Japanese American shopkeepers worked hard to support the next generation of merchants and secure the future of the Nisei consumer market. Far from its image as a static society, the Japanese American community was constantly reinventing itself to meet changing consumer demands and social expectations. The author builds on recent scholarship that considers ethnic communities within a trans-Pacific context, highlighting ethnic fluidity as a strategy for material and cultural success. Yet even as it assumed a position of conformity, the Japanese American consumer culture that took hold among Honolulu’s middle class was distinct. It was at once modern and nostalgic, like the wayo secchu ideal—a hybrid of Western and Japanese notions of beauty and femininity that linked the ethnic group to the homeland and mainstream U.S. culture. By focusing on the marketing of whiteness that connected the old world and new, Creating the Nisei Market reveals the dynamic commercial and cultural environment that underwrote the rise of the Nisei in Hawai‘i.
Detail Book of Creating the Nisei Market PDF
- Author : Shiho Imai
- Release : 11 August 2010
- Publisher : University of Hawaii Press
- ISBN : 9780824860431
- Genre : Social Science
- Total Page : 233 pages
- Language : English
- PDF File Size : 20,9 Mb
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