Create a Brand That Inspires is popular PDF and ePub book, written by F. Joseph LePla in 2012-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Create a Brand That Inspires can be Read Online from any device for your convenience.
Create a Brand That Inspires Book PDF Summary
It takes strength to compete. Becoming a well-known and well-regarded brand enhances a companys strength. Internal brandingespecially in service industriesis essential for longevity, great competitive strength, and high financial value. Driven by a shared, authentic corporate culture and guided by top management, employees will build brand value in all their actions and interactions every day. Create a Brand That Inspires: How to Sell, Organize, and Sustain Internal Branding effectively addresses three core brand management challenges in readers organizations: selling the brand to senior management, organizing the brand on all management levels, and living the brand within each of the companys internal communities. The book includes sixteen international case studies complete with pictures, interviews and examples from a wide range of industries. The long-term, hands-on experience of the co-authors and their unique perspectives on how to successfully develop and manage internal branding make this study a rewarding read for executives, managers and team leaders.
Detail Book of Create a Brand That Inspires PDF
- Author : F. Joseph LePla
- Release : 04 May 2012
- Publisher : AuthorHouse
- ISBN : 9781467039505
- Genre : Business & Economics
- Total Page : 235 pages
- Language : English
- PDF File Size : 16,6 Mb
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