Crash Course in Marketing for Libraries is popular PDF and ePub book, written by Susan Webreck Alman in 2007, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Crash Course in Marketing for Libraries can be Read Online from any device for your convenience.
Crash Course in Marketing for Libraries Book PDF Summary
Crash Course in Marketing gives the librarian with little formal training, a member of the friends of the library who would like to help with marketing, or someone who has had little experience with marketing to gain skills needed to build a marketing plan for their library. Examples from libraries are used to illustrate the marketing elements described. Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for the librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events. Appendixes include Useful Resources for the Librarian. Created for those with little formal LIS training who are working in small, rural libraries, this entry in the Crash Course series will also be useful for librarians who are new to this area of service or need to brush up on their skills. The reader will find easy-to-follow instructions with examples to illustrate the implementation of various methods.
Detail Book of Crash Course in Marketing for Libraries PDF
- Author : Susan Webreck Alman
- Release : 05 June 2024
- Publisher : Unknown
- ISBN : IND:30000116781901
- Genre : Business & Economics
- Total Page : 196 pages
- Language : English
- PDF File Size : 16,8 Mb
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