Corporate Entrepreneurship and Innovation in Tourism and Hospitality is popular PDF and ePub book, written by Teresa Aguiar-Quintana in 2024-05-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Corporate Entrepreneurship and Innovation in Tourism and Hospitality can be Read Online from any device for your convenience.
Corporate Entrepreneurship and Innovation in Tourism and Hospitality Book PDF Summary
The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.
Detail Book of Corporate Entrepreneurship and Innovation in Tourism and Hospitality PDF
- Author : Teresa Aguiar-Quintana
- Release : 13 May 2024
- Publisher : Taylor & Francis
- ISBN : 9781040003992
- Genre : Business & Economics
- Total Page : 349 pages
- Language : English
- PDF File Size : 20,5 Mb
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