Corporate Branding in Facebook Fan Pages is popular PDF and ePub book, written by Eliane Pereira Zamith Brito in 2015-03-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Corporate Branding in Facebook Fan Pages can be Read Online from any device for your convenience.
Corporate Branding in Facebook Fan Pages Book PDF Summary
In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.
Detail Book of Corporate Branding in Facebook Fan Pages PDF
- Author : Eliane Pereira Zamith Brito
- Release : 09 March 2015
- Publisher : Business Expert Press
- ISBN : 9781606499436
- Genre : Business & Economics
- Total Page : 162 pages
- Language : English
- PDF File Size : 16,9 Mb
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