Contagious Metaphor is popular PDF and ePub book, written by Peta Mitchell in 2013-03-14, it is a fantastic choice for those who relish reading online the Literary Criticism genre. Let's immerse ourselves in this engaging Literary Criticism book by exploring the summary and details provided below. Remember, Contagious Metaphor can be Read Online from any device for your convenience.
Contagious Metaphor Book PDF Summary
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.
Detail Book of Contagious Metaphor PDF
- Author : Peta Mitchell
- Release : 14 March 2013
- Publisher : A&C Black
- ISBN : 9781441104212
- Genre : Literary Criticism
- Total Page : 209 pages
- Language : English
- PDF File Size : 16,6 Mb
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