Consumption patterns and lifeworlds using the example of convenience food is popular PDF and ePub book, written by Florian Schleicher in 2014-04-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumption patterns and lifeworlds using the example of convenience food can be Read Online from any device for your convenience.
Consumption patterns and lifeworlds using the example of convenience food Book PDF Summary
This paper offers remarkable insights into the German food market and its consumers. A solid theoretical foundation is laid by classical as well as modern authors. The works of these authors form the basis for the theoretical analysis on a social determination of taste. In the following, the field of sociology of consumption is taken into account and analysed. In the practical part, consumers are researched using lifeworlds as a tool of categorization of German households. In the market research economy, lifeworlds are widely perceived as an appropriate tool for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market research study Typology of Desires 2010. Results in the direction of a social determination of taste offer valuable perceptions for theorists and practitioners alike.
Detail Book of Consumption patterns and lifeworlds using the example of convenience food PDF
- Author : Florian Schleicher
- Release : 01 April 2014
- Publisher : diplom.de
- ISBN : 9783954897476
- Genre : Business & Economics
- Total Page : 66 pages
- Language : English
- PDF File Size : 8,6 Mb
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