Consumerist Encounters is popular PDF and ePub book, written by Sreedeep Bhattacharya in 2020-08-14, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Consumerist Encounters can be Read Online from any device for your convenience.
Consumerist Encounters Book PDF Summary
Economic liberalization and globalization in India in the early 1990s resulted in a whirlwind of consumerist activities. New material and visual temptations swamped the markets. Expanding field of commodification infiltrated consumer minds through media imageries. New objects of desire aroused inhibited cravings. This engendered an accelerated and intensified relationship with things and images that permeate our everyday lives. Consumerist Encounters elucidates how our all-consuming relationship with objects and their representations have transformed rapidly over the last few decades in contemporary urban India. It argues that ephemerality, frivolousness, and multiplicity of choice regulate our flirtatious encounters with commodities and their images as we restlessly use, exhaust, dispose, and move on. Such a trend is illustrated by examining a plethora of commodity-centric phenomena such as exclusion through apparel, eroticization of body images, population of the T-shirt surface with graphics and text, rise of business process outsourcing, instantaneous seeing and sharing of images, and rejection of material goods in junkyards and ruins. These explorations collectively shed light on the constant negotiation of our identities, statuses, and mobilities in the image-saturated commodity landscape.
Detail Book of Consumerist Encounters PDF
- Author : Sreedeep Bhattacharya
- Release : 14 August 2020
- Publisher : Oxford University Press
- ISBN : 9780190991326
- Genre : Social Science
- Total Page : 292 pages
- Language : English
- PDF File Size : 10,8 Mb
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