Concise Encyclopedia of Professional Services Marketing is popular PDF and ePub book, written by Kenneth E. Clow in 2009-01-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Concise Encyclopedia of Professional Services Marketing can be Read Online from any device for your convenience.
Concise Encyclopedia of Professional Services Marketing Book PDF Summary
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
Detail Book of Concise Encyclopedia of Professional Services Marketing PDF
- Author : Kenneth E. Clow
- Release : 12 January 2009
- Publisher : Routledge
- ISBN : 9781135695118
- Genre : Business & Economics
- Total Page : 186 pages
- Language : English
- PDF File Size : 8,5 Mb
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