Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain is popular PDF and ePub book, written by Christoph Wappler in 2006-09-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain can be Read Online from any device for your convenience.
Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain Book PDF Summary
Inhaltsangabe:Abstract: Why are traditional German department stores close to bankruptcy in a time when so many new shopping centers with a similar offering of goods are being built? Is this phenomenon just a problem of German companies or do other countries have the same situation? For comparison, the situations in different countries, Germany and Spain are picked. Most of the literature in the field of retail management is written about US American companies. Thus, this thesis cannot totally ignore it. E-commerce, despite its growing importance, is not part of this comparison, as both retail formats are faced with the same opportunities and threats by it. The starting point of this thesis is the difficult situation Karstadt was facing in the last two years and the story about the successful department store concept of El Corte Inglés in Spain; hence these two companies play a major role throughout this thesis. The introduction provides the reader with an overview of the thesis. Furthermore, the question is addressed, if department stores and shopping centers can be compared. The main body of this thesis consists of three parts, which are structured after the same pattern: country level, industry level and company level. First, data is collected for a later analysis. Chapter 2 gathers all relevant information about Germany and Spain and then narrows down to the history of department stores and shopping centers. The company data is shown in its own chapter 3, as a major part of this thesis should be the company comparison of Karstadt and El Corte Inglés. The market leaders in the respective markets are shown in case studies and complemented by data of the two companies that emphasizes the final analysis and conclusion. The theoretical background of company analysis is given in chapter 4. Again, the first part about the macro environment concentrates on the country level. Then, the micro environment forces comparing the attractiveness of industries are explained. The last part contains the fundamentals of the internal environment analysis, which reflects the company level. In chapter 5, the findings are used to construct profiles, point out differences between the different countries, industries and companies, and to find ideas for improving the existing management strategies of the given companies. The conclusion not only provides a summary of the thesis, it also gives a forecast and identifies sources and possibilities for further [...]
Detail Book of Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain PDF
- Author : Christoph Wappler
- Release : 07 September 2006
- Publisher : diplom.de
- ISBN : 9783832498153
- Genre : Business & Economics
- Total Page : 100 pages
- Language : English
- PDF File Size : 9,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain by Christoph Wappler, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.