Communication Planning is popular PDF and ePub book, written by Sherry Devereaux Ferguson in 1999-08-03, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Communication Planning can be Read Online from any device for your convenience.
Communication Planning Book PDF Summary
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Detail Book of Communication Planning PDF
- Author : Sherry Devereaux Ferguson
- Release : 03 August 1999
- Publisher : SAGE Publications
- ISBN : 9781506314082
- Genre : Language Arts & Disciplines
- Total Page : 276 pages
- Language : English
- PDF File Size : 8,8 Mb
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