Commercialising Celebrity Persona is popular PDF and ePub book, written by Emma Perot in 2023-09-07, it is a fantastic choice for those who relish reading online the Law genre. Let's immerse ourselves in this engaging Law book by exploring the summary and details provided below. Remember, Commercialising Celebrity Persona can be Read Online from any device for your convenience.
Commercialising Celebrity Persona Book PDF Summary
This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social media, and social norms that have made collaboration attractive to maintain favour with fans. The book considers how the extension of passing off in the UK to include persona rights impacts the dispute resolution and transactional spheres involved in the commercialisation of persona. It compares the industry landscape to that of the US where the right of publicity has been recognised since 1953 and has gone as far as to protect 'identity'. The book argues that nonlegal factors significantly impact the commercialisation of persona across the jurisdictions and interact with the law to encourage permission-based behaviours. However, there remains a divergence in the dispute resolution sphere. Anyone who is interested in the multi-million dollar business of celebrities as assets will benefit from this book.
Detail Book of Commercialising Celebrity Persona PDF
- Author : Emma Perot
- Release : 07 September 2023
- Publisher : Bloomsbury Publishing
- ISBN : 9781509966103
- Genre : Law
- Total Page : 245 pages
- Language : English
- PDF File Size : 15,8 Mb
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