Relational Networked and Collaborative Approaches to Public Diplomacy is popular PDF and ePub book, written by R.S. Zaharna in 2014-02-05, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Relational Networked and Collaborative Approaches to Public Diplomacy can be Read Online from any device for your convenience.
Relational Networked and Collaborative Approaches to Public Diplomacy Book PDF Summary
Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy
Detail Book of Relational Networked and Collaborative Approaches to Public Diplomacy PDF
- Author : R.S. Zaharna
- Release : 05 February 2014
- Publisher : Routledge
- ISBN : 9781136179211
- Genre : Political Science
- Total Page : 255 pages
- Language : English
- PDF File Size : 19,7 Mb
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