Collaborative Ethnography in Business Environments is popular PDF and ePub book, written by Maryann McCabe in 2016-11-25, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Collaborative Ethnography in Business Environments can be Read Online from any device for your convenience.
Collaborative Ethnography in Business Environments Book PDF Summary
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Detail Book of Collaborative Ethnography in Business Environments PDF
- Author : Maryann McCabe
- Release : 25 November 2016
- Publisher : Taylor & Francis
- ISBN : 9781315534565
- Genre : Social Science
- Total Page : 138 pages
- Language : English
- PDF File Size : 20,8 Mb
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