Collaboration with Potential Users for Discontinuous Innovation is popular PDF and ePub book, written by Martin Hewing in 2013-10-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Collaboration with Potential Users for Discontinuous Innovation can be Read Online from any device for your convenience.
Collaboration with Potential Users for Discontinuous Innovation Book PDF Summary
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
Detail Book of Collaboration with Potential Users for Discontinuous Innovation PDF
- Author : Martin Hewing
- Release : 11 October 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658037536
- Genre : Business & Economics
- Total Page : 186 pages
- Language : English
- PDF File Size : 17,9 Mb
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