Co Opetition is popular PDF and ePub book, written by Adam M. Brandenburger in 1997-12-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Co Opetition can be Read Online from any device for your convenience.
Co Opetition Book PDF Summary
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Detail Book of Co Opetition PDF
- Author : Adam M. Brandenburger
- Release : 29 December 1997
- Publisher : Crown Currency
- ISBN : 9780385479509
- Genre : Business & Economics
- Total Page : 305 pages
- Language : English
- PDF File Size : 10,5 Mb
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