Chinese Firm Goes Global is popular PDF and ePub book, written by Chen Zongling in 2014-02-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Chinese Firm Goes Global can be Read Online from any device for your convenience.
Chinese Firm Goes Global Book PDF Summary
This casebook examines the success of Gree Electric Appliances, taking a close look at Gree's marketing, branding, management strategies and services, together with information on how they compete with overseas companies, and how they deal with intermediaries. The specialist coverage also highlights the problems experienced at Gree, the challenges successfully conquered, and its possible future paths. Part of the practical new Cases in Modern Chinese Business series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.
Detail Book of Chinese Firm Goes Global PDF
- Author : Chen Zongling
- Release : 28 February 2014
- Publisher : Paths International Ltd
- ISBN : 9781844641291
- Genre : Business & Economics
- Total Page : 189 pages
- Language : English
- PDF File Size : 7,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Chinese Firm Goes Global by Chen Zongling, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.