CEO of Earth is popular PDF and ePub book, written by Simon Hammond in 2012-01-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, CEO of Earth can be Read Online from any device for your convenience.
CEO of Earth Book PDF Summary
How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.
Detail Book of CEO of Earth PDF
- Author : Simon Hammond
- Release : 25 January 2012
- Publisher : John Wiley & Sons
- ISBN : 9781742469195
- Genre : Business & Economics
- Total Page : 111 pages
- Language : English
- PDF File Size : 14,8 Mb
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