Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace is popular PDF and ePub book, written by Rathore, Sumangla in 2015-08-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace can be Read Online from any device for your convenience.
Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace Book PDF Summary
With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Detail Book of Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace PDF
- Author : Rathore, Sumangla
- Release : 28 August 2015
- Publisher : IGI Global
- ISBN : 9781466694507
- Genre : Business & Economics
- Total Page : 360 pages
- Language : English
- PDF File Size : 8,8 Mb
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