Buying In is popular PDF and ePub book, written by Rob Walker in 2010-01-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Buying In can be Read Online from any device for your convenience.
Buying In Book PDF Summary
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Detail Book of Buying In PDF
- Author : Rob Walker
- Release : 05 January 2010
- Publisher : Random House Trade Paperbacks
- ISBN : 9780812974096
- Genre : Business & Economics
- Total Page : 322 pages
- Language : English
- PDF File Size : 8,6 Mb
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