Business Negotiations in ELF from a Cultural Linguistic Perspective is popular PDF and ePub book, written by Milene Mendes de Oliveira in 2019-11-18, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Business Negotiations in ELF from a Cultural Linguistic Perspective can be Read Online from any device for your convenience.
Business Negotiations in ELF from a Cultural Linguistic Perspective Book PDF Summary
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.
Detail Book of Business Negotiations in ELF from a Cultural Linguistic Perspective PDF
- Author : Milene Mendes de Oliveira
- Release : 18 November 2019
- Publisher : Walter de Gruyter GmbH & Co KG
- ISBN : 9783110630466
- Genre : Language Arts & Disciplines
- Total Page : 227 pages
- Language : English
- PDF File Size : 20,8 Mb
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