Building Successful Online Communities is popular PDF and ePub book, written by Robert E. Kraut in 2012-03-23, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Building Successful Online Communities can be Read Online from any device for your convenience.
Building Successful Online Communities Book PDF Summary
How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
Detail Book of Building Successful Online Communities PDF
- Author : Robert E. Kraut
- Release : 23 March 2012
- Publisher : MIT Press
- ISBN : 9780262297394
- Genre : Social Science
- Total Page : 323 pages
- Language : English
- PDF File Size : 8,8 Mb
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