Broadcast Pharmaceutical Advertising in the United States is popular PDF and ePub book, written by Janelle Applequist in 2016-12-09, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Broadcast Pharmaceutical Advertising in the United States can be Read Online from any device for your convenience.
Broadcast Pharmaceutical Advertising in the United States Book PDF Summary
How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of “the good life,” patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term “pharmaceutical fetishism” can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of “big pharma.”
Detail Book of Broadcast Pharmaceutical Advertising in the United States PDF
- Author : Janelle Applequist
- Release : 09 December 2016
- Publisher : Lexington Books
- ISBN : 9781498539524
- Genre : Language Arts & Disciplines
- Total Page : 169 pages
- Language : English
- PDF File Size : 7,7 Mb
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