Brewed in the North is popular PDF and ePub book, written by Matthew J. Bellamy in 2019-10-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brewed in the North can be Read Online from any device for your convenience.
Brewed in the North Book PDF Summary
For decades, the name Labatt was synonymous with beer in Canada, but no longer. Brewed in the North traces the birth, growth, and demise of one of the nation's oldest and most successful breweries. Opening a window into Canada's complicated relationship with beer, Matthew Bellamy examines the strategic decisions taken by a long line of Labatt family members and professional managers from the 1840s, when John Kinder Labatt entered the business of brewing in the Upper Canadian town of London, to the globalization of the industry in the 1990s. Spotlighting the challenges involved as Labatt executives adjusted to external shocks – the advent of the railway, Prohibition, war, the Great Depression, new forms of competition, and free trade – Bellamy offers a case study of success and failure in business. Through Labatt's lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state's moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse. A comprehensive look at one of the industry's most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing.
Detail Book of Brewed in the North PDF
- Author : Matthew J. Bellamy
- Release : 10 October 2019
- Publisher : McGill-Queen's Press - MQUP
- ISBN : 9780773559653
- Genre : Business & Economics
- Total Page : 465 pages
- Language : English
- PDF File Size : 7,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Brewed in the North by Matthew J. Bellamy, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.