Brandwashed is popular PDF and ePub book, written by Martin Lindstrom in 2012-01-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brandwashed can be Read Online from any device for your convenience.
Brandwashed Book PDF Summary
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Detail Book of Brandwashed PDF
- Author : Martin Lindstrom
- Release : 03 January 2012
- Publisher : Kogan Page Publishers
- ISBN : 9780749465254
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 16,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Brandwashed by Martin Lindstrom, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.