Branding Only Works on Cattle is popular PDF and ePub book, written by Jonathan Salem Baskin in 2009-03-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding Only Works on Cattle can be Read Online from any device for your convenience.
Branding Only Works on Cattle Book PDF Summary
Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Detail Book of Branding Only Works on Cattle PDF
- Author : Jonathan Salem Baskin
- Release : 16 March 2009
- Publisher : John Wiley & Sons
- ISBN : 9780470742570
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 21,8 Mb
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