Branding Diversity is popular PDF and ePub book, written by Susie Khamis in 2020-01-27, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Branding Diversity can be Read Online from any device for your convenience.
Branding Diversity Book PDF Summary
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.
Detail Book of Branding Diversity PDF
- Author : Susie Khamis
- Release : 27 January 2020
- Publisher : Routledge
- ISBN : 9780429626951
- Genre : Social Science
- Total Page : 152 pages
- Language : English
- PDF File Size : 7,6 Mb
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