Brand Journalism is popular PDF and ePub book, written by Andy Bull in 2013-06-26, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Brand Journalism can be Read Online from any device for your convenience.
Brand Journalism Book PDF Summary
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Detail Book of Brand Journalism PDF
- Author : Andy Bull
- Release : 26 June 2013
- Publisher : Routledge
- ISBN : 9781136185991
- Genre : Social Science
- Total Page : 289 pages
- Language : English
- PDF File Size : 16,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Brand Journalism by Andy Bull, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.