Brand Identity Essentials Revised and Expanded is popular PDF and ePub book, written by Kevin Budelmann in 2019-04-16, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Brand Identity Essentials Revised and Expanded can be Read Online from any device for your convenience.
Brand Identity Essentials Revised and Expanded Book PDF Summary
Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Detail Book of Brand Identity Essentials Revised and Expanded PDF
- Author : Kevin Budelmann
- Release : 16 April 2019
- Publisher : Rockport Publishers
- ISBN : 9781631597084
- Genre : Design
- Total Page : 235 pages
- Language : English
- PDF File Size : 19,8 Mb
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