Brand Hacks is popular PDF and ePub book, written by Emmanuel Probst in 2021-09-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Hacks can be Read Online from any device for your convenience.
Brand Hacks Book PDF Summary
economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Detail Book of Brand Hacks PDF
- Author : Emmanuel Probst
- Release : 07 September 2021
- Publisher : Simon and Schuster
- ISBN : 9781576878026
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 12,9 Mb
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