Brains on Fire is popular PDF and ePub book, written by Robbin Phillips in 2010-08-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brains on Fire can be Read Online from any device for your convenience.
Brains on Fire Book PDF Summary
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Detail Book of Brains on Fire PDF
- Author : Robbin Phillips
- Release : 31 August 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470614181
- Genre : Business & Economics
- Total Page : 229 pages
- Language : English
- PDF File Size : 10,9 Mb
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