Biography of an Idea is popular PDF and ePub book, written by Edward L. Bernays in 2015-04-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Biography of an Idea can be Read Online from any device for your convenience.
Biography of an Idea Book PDF Summary
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Detail Book of Biography of an Idea PDF
- Author : Edward L. Bernays
- Release : 07 April 2015
- Publisher : Open Road Media
- ISBN : 9781497698673
- Genre : Business & Economics
- Total Page : 965 pages
- Language : English
- PDF File Size : 9,7 Mb
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