Big Vape is popular PDF and ePub book, written by Jamie Ducharme in 2021-05-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Big Vape can be Read Online from any device for your convenience.
Big Vape Book PDF Summary
“Fast-paced and impressively researched, this detailed account sings.” —Publishers Weekly, starred review A Publishers Weekly Top Ten Book of the Summer (2021) A propulsive, eye-opening work of reporting, chronicling the rise of Juul and the birth of a new addiction It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.
Detail Book of Big Vape PDF
- Author : Jamie Ducharme
- Release : 25 May 2021
- Publisher : Henry Holt and Company
- ISBN : 9781250777546
- Genre : Business & Economics
- Total Page : 253 pages
- Language : English
- PDF File Size : 17,8 Mb
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