Big Data and Innovation in Tourism Travel and Hospitality is popular PDF and ePub book, written by Marianna Sigala in 2019-02-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Big Data and Innovation in Tourism Travel and Hospitality can be Read Online from any device for your convenience.
Big Data and Innovation in Tourism Travel and Hospitality Book PDF Summary
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
Detail Book of Big Data and Innovation in Tourism Travel and Hospitality PDF
- Author : Marianna Sigala
- Release : 26 February 2019
- Publisher : Springer
- ISBN : 9789811363399
- Genre : Business & Economics
- Total Page : 223 pages
- Language : English
- PDF File Size : 7,9 Mb
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