Beyond Traditional Marketing is popular PDF and ePub book, written by Kamran Kashani in 2005-09-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Beyond Traditional Marketing can be Read Online from any device for your convenience.
Beyond Traditional Marketing Book PDF Summary
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic? literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Detail Book of Beyond Traditional Marketing PDF
- Author : Kamran Kashani
- Release : 27 September 2005
- Publisher : John Wiley & Sons
- ISBN : 9780470015445
- Genre : Business & Economics
- Total Page : 324 pages
- Language : English
- PDF File Size : 18,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Beyond Traditional Marketing by Kamran Kashani, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.